Entrepreneur Personality Characteristics

By John G. Burch

(Business Horizons, September 1986)

Lists Traits Typical Of Entrepreneurs:

A desire to achieve:

The push to conquer problems, and give birth to a successful venture.

Hard work:

It is often suggested that many entrepreneurs are workaholics.

Desire to work for themselves:

Entrepreneurs like to work for themselves rather than working for an organization or any
other individual. They may work for someone to gain the knowledge of the product or
service that they may want to produce.

Nurturing quality:

Willing to take charge of, and watch over a venture until it can stand alone.

Acceptance of responsibility:

Are morally, legally, and mentally accountable for their ventures. Some entrepreneurs may be
driven more by altruism than by self-interest.

Reward orientation:

Desire to achieve, work hard, and take responsibility, but also with a commensurate desire
to be rewarded handsomely for
their efforts; rewards can be in forms other than money,
such as recognition and respect.


Live by the philosophy that this is the best of times, and
that anything is possible.

Orientation to excellence:

Often desire to achieve something outstanding that they can be proud of.


Are good at bringing together the components (including people) of a venture.

Profit orientation:

Want to make a profit; but the profit serves primarily as
a meter to gauge their success and achievement.

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TR Johnson
Real Estate/Small Business Educator & Notary
404-840-9420 -- tr@home-tips-for-consumers.com

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